Opportunity Framing & Innovation Guidance

Effective innovation depends on framing the opportunity correctly at the outset. We help organisations examine emerging ideas, technologies, or challenges in a structured manner so they can progress with clarity and avoid committing resources prematurely or without alignment.

What We Do

Our work supports teams in clarifying what an opportunity is — and is not — by exploring its drivers, boundaries, and practical implications. Typical activities include:

How We Work

We use structured inquiry, evidence review, and collaborative working sessions to help teams develop a consistent understanding of the opportunity and its strategic relevance. The emphasis is on intellectual clarity, informed decision-making, and alignment with the organisation’s broader direction.

The output is a reasoned, transparent assessment of the opportunity and the actions required to take it forward.

Typical Engagements

Example Outputs

Our role is to bring structure, clarity, and discipline to the front end of innovation.