Strategic Research & Positioning

Strategic decisions depend on a clear view of the landscape. Edify Works undertakes structured research to help organisations understand their context, articulate their intent, and choose where to focus. Our work combines technical and sector knowledge with rigorous analysis to support credible, defensible positioning.

What We Do

We design and deliver research programmes that clarify the forces shaping your operating environment and the options available to you. This often includes:

• Mapping relevant markets, technologies, and policy trends
• Identifying key actors, initiatives, and potential partners
• Testing assumptions about demand, timing, and differentiation
• Clarifying where your organisation can create distinct value

How We Work

Our approach is evidence-led and collaborative. We combine desk research, expert insight, and stakeholder input to build a shared picture of the situation and its implications. Throughout, we focus on traceability: showing how conclusions follow from sources, and where uncertainty remains.

The output is not only analysis, but a set of positions you can use in strategy development, internal alignment, and external communication.

Typical Engagements

Strategic research and positioning is often used to support:

• Exploring new markets, sectors, or application domains
• Defining the role of a new facility, capability, or programme
• Preparing for funding calls, partnerships, or policy initiatives
• Refreshing organisational strategy in response to external change

Example Outputs

• Landscape and ecosystem reviews
• Structured opportunity and risk assessments
• Positioning options with implications and trade-offs
• Evidence packs to support decision-making and stakeholder engagement

In each case, the aim is the same: to provide a clear, well-founded basis for making choices in complex settings.